You've reached the point where you know the answer isn't another sales course.
You already know how to sell.
The close rate that refuses to move has nothing to do with your skills, your offer, or your confidence. It has everything to do with a sales behaviour you cannot see from inside your own business.
None of it fixes what is actually going on.
Because the reason sales feel heavy sits in what you do before, during and after the sale, on autopilot, without seeing it.
You have tried most of what's out there.
You rewrote the script, rebuilt the offer, told yourself the leads were the problem, hired business coach number 88, maybe outsourced the whole thing.
And still.
People who said they needed to think about it and went totally quiet. The conversation that felt perfect went nowhere. The price you softened before anyone asked you to. The call you ended with "let me know" instead of a next step.
Those are not skill gaps. They are sales behaviour patterns. And they sit upstream of anything a sales course will ever touch.
If you recognise any of this, there is two places to start
EVERY FRIDAY
On Substack: Make Shit Happen
I write about why improving your sales skills is not helping you any longer and where the real problem usually sits.
Read on Substack →START HERE
Revenue Leak Assessment
A diagnostic that shows you which behavior patterns are costing you money before the conversation even starts.
Do the Assessment →
About me
Anneloes Zuiderveen
Entrepreneur for 20+ years. Six businesses across eight countries on three continents. I have sat inside enough businesses to know exactly where the money stops moving, and why nobody around you is saying it out loud. I do.
I am not a sales trainer. I look at your sales process the way a buyer experiences it, and I find the thing that is actually stopping them from deciding. It is almost never the thing you think it is.
About you
You are experienced, and have clients and proof that what you do works. You are not looking for a new script, a framework or motivation. You have outgrown all of that. What you cannot see is where revenue is leaking and why every sale still depends on your personal performance.
Most of my clients say the same thing: I should have met you years ago.
They say that because I confirmed what they already sensed but did not trust enough to act on. Their gut feeling about selling was right. The way they were taught to do it was off. And there is another way, closer to who they actually are, that gets more yeses with less weight on their shoulders.