Most solopreneurs can double their close rate without a single sales improvement

Every sales course you ever bought was solving the wrong problem.

This is not for people who are learning to sell.

You have been running your own business long enough to have proof. Clients come in. You know how to close a conversation when you are sitting in front of the right person. Your close rate is somewhere between decent and good, but you cannot figure out why it refuses to move.

You have tried the obvious fixes. Better positioning. A cleaner offer. A revised sales conversation with a different script.

The number shifts a few points and then stalls. You are not worse at sales than the people getting more yeses, but somewhere there is a leak. You can't see exactly where, because it's in your blind spot. I can.

If you are still figuring out what you sell or to whom, this is the wrong place to start.

The close rate problem almost nobody is looking at correctly.

The prospect who said they needed to think about it and then went quiet. The conversation that went well but went nowhere. The sale that felt close and then wasn't.

That is not a sales skill problem. The sale was already lost before you opened your mouth. Most solopreneurs keep working on the conversation itself while the actual problem sits somewhere earlier, untouched.

If every sale still depends on you showing up and carrying it, you do not have a sales system. You have a performance.

Make Shit Happen

On Substack I write about why close rates stall and where the real problem usually sits. Every Friday a new piece. If your gut already tells you something in your sales process is off, this will tell you what it is.