For experienced experts who know something is off and cannot see where.

Hidden Revenue Reveal

Find out why the number isn't where it should be, and start changing it this week.

One session, a written plan, and a follow-up call four weeks later.

Apply for a Reveal →

You have the expertise and the track record.

People respect what you do, and your best clients say they'd hire you again in a heartbeat.

And still, the number isn't where it should be.

You had a strong quarter last year and haven't repeated it. A prospect you were sure would sign said "let me think about it" and never came back. Referrals used to fill the calendar and now they trickle. You raised your price six months ago and revenue is flat. You launched a new offer and it landed with a thud.

You've replayed every one of these. You can't quite name what changed.

Anneloes Zuiderveen

They never tell you where they dropped off.

Your prospects won't tell you, partly because they're polite and partly because they don't know either. And you can't see it yourself, because you've never been a prospect in your own business. You know what you meant on every page, so that's what you read.

In a Reveal I go through your business the way a prospect does, and tell you exactly where they stop.

What changes in the first four weeks

You stop paying for the wrong fix.

Right now you're about to spend money on whatever you think is broken: a new website, an ads person, a copywriter, another course. After the Reveal you know which of those you actually need, and usually it's none of them. That alone often saves more than the Reveal costs.

You change one thing this week.

Right now you're working on three things at once and none of them moves the number. After the Reveal you know what to change first, and it's small enough to do this week. The proposal goes out with a date on it. The ask moves to the end of the call. Your warm list hears from you for the first time in a year.

The people already around you start moving.

Most leaks sit right next to money you can already reach: the prospect who said she'd think about it, the client who'd happily refer you if you asked, the list that never hears an offer. Those people move first, before you need a single new lead. That's why the first results usually show up within the four weeks.

You stop replaying.

Right now every "let me think about it" goes round in your head for days. After the Reveal you know why it keeps happening and what to do about it, so a no is just a no.

Three recent ones

Trainer

A trainer with a warm audience and almost no new revenue from it had launched three new offers in eighteen months. Every launch was aimed at cold traffic she didn't have, while the warm list in her inbox heard nothing. Her plan was one page: what to send her warm audience, in what order and in what tone. She ran it herself.

More clients in three months than she'd signed in the previous eleven years.

Coach

A coach had spent six months rewriting her sales page. In her Reveal the leak turned up on the discovery call, where she buried the offer inside a paragraph of reassurance. Her plan was two sentences long: make the ask in the last four minutes of the call, in three sentences, then stay quiet.

37% more sign-ups inside three months. She never came back for more, and that's exactly right.

Expert

An expert had stopped posting because selling online felt fake to him, and his revenue was quietly halving on stale referrals. In his Reveal we found he'd been sanding his sharp perspective down in every post to sound professional. His plan was one post, written to be uncomfortable and published without softening.

Three DMs the next day, and one became a member. He moved on to The Fix, three months working with me one to one, to build a system around the perspective he now knew he could publish.

Not every Reveal ends this well. Some leaks turn out smaller than expected, some bigger. The plan is honest either way.

How it works

01

Before the session.

You fill in an intake form, which takes roughly forty-five minutes. It asks about your offer, your pricing, how people find you, what your last four deals looked like and where they stalled, and where you think the leak is. You'll probably get that last one half right. I study it and your business before we meet.

02

The session.

Ninety minutes, live online. I walk through your whole sales process the way a buyer experiences it, starting with what someone sees before they even know your name. Then I follow the conversation: how it's structured, what you say when it's time to name the price, what happens after they say they need to think about it. And I look at what happens, or doesn't, three weeks after someone finishes working with you. I name what I find and I don't soften it. You get the recording afterwards.

03

The plan.

Within seventy-two hours a written plan lands in your inbox. Every leak, why it exists, the fix, and the order to do them in. It fits on one page, so you can put it on your desk on Monday morning and start.

04

The follow-up.

Four weeks later we meet once more to look at what moved, where you got stuck, and what comes next.

The four weeks don't move. If we postpone, so does your momentum. If you need longer than that to act, this isn't for you.

Who this is for

Experienced experts working alone or with a small team. You've earned a living from your expertise, and lately the feeling that you should be doing better has been hard to shake. You look at your reputation and the results you deliver, and the revenue doesn't match.

You know what you sell and who buys it. If that isn't clear yet, start with the free Sales Behaviour Profile instead.

If the leak turns out to be bigger than one session and a plan can solve, I'll tell you. There's a way to work with me further if you want it, and a way to walk out and fix it on your own. Most people do the second.

What I expect from you

Honesty on the intake.

Don't perform on the form. If your close rate is embarrassing, write the number down. If you haven't sent a follow-up in three weeks, say so. I can't find a leak you're hiding.

Willingness to hear it.

I'm direct. If you want validation, this is the wrong product. If you want to know what's actually going on, it's exactly the right one.

Investment

€999

For the intake, the session and recording, the written plan, and the follow-up call. At your prices, one client you'd otherwise have missed covers it.

You might take the plan and run with it, and that's a perfectly good outcome.

If you'd rather close the leaks with me, that's The Fix, three months one to one. Move on to it within thirty days of your Reveal and the Reveal price counts towards your first month.

Questions people ask before they apply

Is this a sales call for The Fix in disguise?

No. You pay for the Reveal and you get the Reveal. If the leak turns out bigger than a plan can solve, I'll say so at the follow-up call, once. Most people take the plan and fix it themselves.

What is The Fix?

Three months working with me one to one, closing the leaks the Reveal found. The Reveal is how it starts. If you already know you want that, say so in the form and we'll start there, with the Reveal included.

What if I already know where my leak is?

Then write it on the intake and we'll check. People are usually half right. They've found where it hurts, and the leak sits somewhere earlier in the trip. Either way, you'll know for sure after ninety minutes.

What do you need from me besides the intake?

Access to what a prospect sees: your website, your socials, a recent proposal, and the emails you send after someone gets in touch. If I need anything else, I'll ask.

What if I can't make the follow-up after four weeks?

Then now isn't the right time. We book the follow-up during the session and it doesn't move, because the plan only works if you act on it within those four weeks.

Next step

Two minutes and one real question: why you think your business isn't where it should be yet. Your best guess is enough.

I read every answer myself and reply within one working day. If the Reveal is the right first step, you get the payment link and the intake form, and we book the session within the week. If it isn't, I'll tell you and point you to what is.

Tell me what's going on →